Category: Business:Marketing

We’re a team of 5 badass women who will be your sommelier’s to the marketing world. We work and whiteboard together at our 9-5 everyday in B2B marketing. We’re a small, scrappy team that’s picked up a few secret hacks along the way. And we want to share our crazy ideas with you! Let’s call it, an anything but ordinary guide to marketing and design.

From Chardonnay to Rose, we’ve got your marketing sips and design tips. Now that’s worth raising a glass to. So grab your favorite vino & join us!

July 14, 2021

Drunken Marketing: 11 Marketing Pet Peeves You Can Relate To

If you’re like us and you’ve been at the marketing grind for awhile, you’ve probably seen a thing or two that really “irks” you. Everyone has their own set of pet peeves. So today, we’re going to let out some steam and share our most annoying marketing pet peeves. What really frustrates us? Listen to find out!

June 16, 2021

Podcasting 101: What We Learned from A Year of Podcasting | Episode 24

Well, it’s been a year since we launched the Wine & Whiteboards podcast and we’ve learned SO MUCH!!! If you’re looking to start your own podcast, we want to help make your life easier and tell you what you’re signing up for. This episode will give you tips and tricks to stay organized, build a following, and think 50 episodes down the road.

May 19, 2021

The Level 10: Structuring Your Team Meetings to Drive Real Results | Episode 23

Meetings without an agenda tend to fall off track, and that typically means people are leaving the meeting without the answers they were looking for. Sound familiar? Yep, us too! BUT ever since our team started using the Level 10 meeting structure, we have become much more effective with our time, and it helps hold us accountable to make progress on projects every week. If you're ready to try something new to keep your meetings on track, start with a glass of wine and join us as we dive in and share our take on the Level 10 meeting framework.

May 5, 2021

Drunken Marketing: The Most Creative Sponsorships We’ve Seen

It’s time to get creative with your sponsorships! Let’s go beyond swag. We’re in the age of experience marketing. People want to engage with your brand, not leave the event with a stress ball. So how do you make an impact and get creative? Today’s episode is all about how to have fun at your next event (virtual or not) and share creative ways to attract and engage attendees. We’ve compiled a list of the best and brightest sponsorship ideas we’ve either seen, heard of, or dreamed up ourselves!

April 21, 2021

Eco Tips for Green Marketers | Episode 22

Are you an eco-conscious marketer? Not sure? That’s okay! Neither were we’re joined by Erika from Nadi Marketing! For those who don’t know, Nadi Marketing is an eco-conscious digital marketing agency that works with mission-driven companies to create impactful content that engages with sustainable consumers. We’re super excited to learn more about ways marketers can create a positive impact on the planet and inspire sustainable change. There’s a lot to learn in this episode, so put your thinking caps on and let’s dive in! 

April 14, 2021

Branding 101: The Ultimate Checklist for Creating Your Branding Guide | Episode 21

Most people hear “branding” and immediately think of logos. Yes, logos are extremely important, BUT branding is also about how people perceive, feel, and interact with your company! Branding is what sets you apart from the competition. It’s what makes you unique. Branding is your company story. In today’s episode, we’ll walk you through how to create your branding guide from scratch. We’re talking about brand messaging, logos, color palettes, typography, imagery, and more!

March 31, 2021

Drunken Marketing: Minds Behind the Podcast

Are you curious about the Wine and Whiteboards team and who we actually are when you pull back the curtain? Want to get to know us better and on a more personal level? Today’s episode will give you a deep dive into the “minds behind” the podcast. Join the five of us for a line of rapid-fire questioning with some funny and unexpected answers. 

March 17, 2021

Virtual Events: How to Communicate Value & Get Revenue from Sponsors | Episode 20

Even though we’re in the middle of a global pandemic, you still have to hit event revenue goals, right? So what do you do about sponsorships when your in-person event pivots to virtual? You get creative, that’s what! There are still ways to keep sponsors happy and bring in revenue even in a virtual environment. Grab a glass of wine and we’ll show you how!

March 3, 2021

Drunken Marketing - Buzzfeed Personality Quiz

Oh, don't be shy...we know you're guilty of taking Buzzfeed quizzes for hours on end! We definitely are as well, and sometimes Meyer Briggs just isn't entertaining enough. So, we decided to have a little fun. Join us as we walk through a personality Buzzfeed quiz and each of us receives our "worst best personality trait" based on our answers to some pretty hilarious pop culture questions. 

February 24, 2021

Girls in Marketing: How She Built a Marketing Community From the Ground Up | Episode 19

We have a very special guest (all the way from England) joining us. Say hello to Olivia from Girls in Marketing! For those who don’t know, Girls in Marketing is an online platform and community that helps womxn have successful and exciting marketing careers. Olivia started GIM in 2019 and has already built a huge marketing community, with over 80,000 combined followers on social media. We’ve been following her online like fangirls, so we’re excited to have the chance to interview her today!